A great product isn't enough — your store has to convert, your creative has to stop the scroll, and your ads and back-office shouldn't run on manual work. I fix all four, one system at a time.
Most brands I talk to are stuck on one of these — often more than one at once.
Traffic arrives but the store doesn't do the job of turning a visit into a sale.
Ads and content that don't stop the scroll, so spend doesn't translate to attention.
Meta Ads results swing month to month with no clear testing system behind them.
Order follow-ups, reporting and content tasks that eat hours and don't scale.
Store, creative, ads and automation — used together, not sold as one-off tasks.
Store setup, redesign and conversion-focused product/collection pages, tuned for mobile.
UGC-style and AI-assisted ad concepts, built to be tested in volume, not one at a time.
Campaign structure, creative testing and retargeting built around clear, trackable KPIs.
Workflows that connect Shopify, AI and your tools so follow-ups and reporting run themselves.
Founder-led, so every idea gets tested on my own brand before it reaches a client's.
An accessible-premium watch and accessories brand, built from the ground up — storefront, creative and marketing system all live under one roof.
A second watch brand in build, with a playful character-led visual direction.
A RAG-powered shopping assistant for product search, FAQs and recommendations.
Every engagement starts with a real look at your store before anything gets built.
I go through your store, creative and ad account and flag exactly what's costing you conversions.
We agree on the highest-leverage fix first — not the longest list of changes.
Store changes, creative, campaigns or automation get built and tested against your real traffic.
Nothing ships without a plan for what we're measuring afterward.
We read the results together and decide what to test next.
I'm Hassan — currently building RISEE, an e-commerce watch brand, while studying BBIT at the University of Engineering and Technology, Lahore. Running my own store means every service I offer has already been tested on my own money and my own traffic.
I work primarily with DTC and e-commerce brands targeting the US and Gulf markets, helping them improve the customer journey, marketing performance and operational efficiency — one system at a time.
If you're building an e-commerce brand and want to improve your store, creative, advertising or automation — let's talk.
your brand + the biggest problem you're facing and I'll reply with a few first observations.